Within the profile of EUR, Rome’s district renowned for its monumental rationalism, rises “La Lama”: the iconic structure designed by architect Massimiliano Fuksas, home to the Hilton Rome EUR La Lama. With its slender, futuristic silhouette in glass and steel, the hotel is not only a place to stay, but a visual landmark that engages in dialogue with the surrounding district, creating an international hub for design and business.

Inside its 350 rooms, where natural light plays a leading role, the interior design pursues a sober, contemporary elegance. For the bathroom spaces, the choice fell on Nobili’s Lira collection in a Cromo finish.

This selection represents an intriguing stylistic counterpoint: the Lira series, with its cross handles that reinterpret a classic archetype in a modern key, introduces a sense of rigor and softness within an architectural context strongly oriented toward the future. The brilliance of chrome reflects the building’s transparency, while Nobili’s engineering ensures the level of reliability and comfort essential for a property designed to welcome a global and discerning clientele.